ABOUT ME &
EXPERIENCE
I am a skilled and creative UX/UI Designer currently at schuh, specialising in user-centered designs that drive engagement and results. I have a first class honours degree in Interaction Design from Glasgow School of Art and bring a strong foundation in design principles, creativity, and problem-solving to every project, creating visually compelling and impactful digital experiences.
My design process is deeply rooted in a user-centered approach, where the focus is always on understanding the needs, behaviors, and pain points of the target audience. I begin by conducting user research through interviews, surveys, and data analysis to gather insights that inform the direction of the project. From there, I ideate and sketch initial concepts, followed by creating wireframes and interactive prototypes to visualise solutions. I continuously test and iterate these designs, gathering feedback from users and stakeholders to refine and improve the experience. I work closely with developers and cross-functional teams to ensure seamless implementation and that the final product aligns with both user needs and business goals. Throughout the process, I maintain a balance between creativity, functionality, and accessibility, ensuring the design is both intuitive and impactful.
My approach to design is also heavily influenced by the principles and skills I developed at the Glasgow School of Art, where a focus on human-centered design, creativity, and collaboration laid the foundation for my approach to creating intuitive and impactful user experiences. The program also honed my problem-solving and creative thinking abilities, enabling me to deliver innovative solutions. Additionally, I developed proficiency in UI design, design tools like Figma and Adobe XD, and gained a practical understanding of how designs translate into functional products. My education also fostered strong collaboration skills and a deep appreciation for aesthetics, helping me create beautiful and engaging user-driven experiences.
Tools:
UX/UI: Figma, Sketch
Adobe CC: Illustrator, XD, Photoshop, After Effects
Programming Languages: Processing, HTML, CSS
Experience: (full CV available upon request)
UX Designer: schuh 2020 - present
Personal Projects: